Department of Engineering Sciences

Prejudice: Alternative Entrepreneurship Institutionalized – documentary premiere

2016-10-14

Friday, October 21,18:30 at Slottsbiografen, Uppsala. Free admission.
This ethnographic research documentary, produced by researchers Karin BerglundDavid Redmalm and Annika Skoglund, follows up on how the Hungarian company Prezi engages with the Roma community in the village Bag, one hour from Budapest. Focus is on how the three founders reason about their alternative form of entrepreneurship. The researchers seek to understand how prejudices are managed by in-depth interviews and participant observations.
57 min, Documentary, 2016
The film is followed by an interview with Peter Arvai, CEO Prezi

And a panel session with:
Ildikó Asztalos Morell, Researcher at Uppsala Centre for Russian and Eurasian Studies, Uppsala University 
Robin Holt, Professor in Entrepreneurship, Politics and Society at Copenhagen Business School
Carl Cederström, Associate Professor at Stockholm Business School, Stockholm University
Annika Skoglund, Associate senior lecturer at Uppsala University
Kristina Göranzon, director of Crossroads, Uppsala Stadsmission

Join us for drinks and snacks!
Slottsbiografen
Nedre Slottsgatan 6B,
753 09 Uppsala

The research is funded by Ragnar Söderbergs foundation
http://ragnarsoderbergsstiftelse.se/
Responsible researcher: Annika Skoglund,
Department of Industrial Engineering and Management,
Uppsala University
Link: Videoetnografi

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